Poo-Pourri
No Excuses
Campaign
The Brief: People who share the bathroom with multiple people may not know Poo-Pourri can help with masking odors.
Insight: People often feel the need to come up with excuses or apologize for unpleasant bathroom smells.
The Execution: Create an OOH ad campaign centered around the moments when people feel most self-conscious of bathroom scents.
My Role: Concept, art direction, and design.
Insight: People often feel the need to come up with excuses or apologize for unpleasant bathroom smells.
The Execution: Create an OOH ad campaign centered around the moments when people feel most self-conscious of bathroom scents.
My Role: Concept, art direction, and design.
OOH Awareness Ads - The No Excuses prints will show the lengths a person will use to avoid embarrassment/embarrassing conversations at all costs!
Social Activation (Twitter) - The No Excuses prints will show the lengths a person will use to avoid embarrassment/embarrassing conversations at all costs! Poo Pourri will bring the community together to share their "embarrassing" Poo Stories. Shit happens and we want people to feel comfortable doing what is natural.
# NoExcuses will become the ultimate way to break the stigma of being embarrassed by unpleasant bathroom scents.
POO STORIES....
