GirlsPlay x Playboy
Play Our Way
Campaign
Insight: The adult industry has notoriously been tailored to cater to the entertainment of men. However, when brands look to cater to the entertainment of women, their attempts fall flat.
This is because the adult industry fails to normalize having conversations around sex and intimacy pertaining to women.
The Solution: Highlight the conversations around women's sexual needs.
The Execution: Create a Brand introduction spot, OOH ad campaign, digital billboard ads, brand magazine, and website landing page.
My Role: Concept, art direction, copywriting, and design.
The Execution: Create a Brand introduction spot, OOH ad campaign, digital billboard ads, brand magazine, and website landing page.
My Role: Concept, art direction, copywriting, and design.
Brand Introduction Spot - We’ll launch an ‘about’ commercial on youtube and other social platforms that give people an introduction to the mission of girlsplay.
OOH Ads/Digital Billboard Spots - We’ll create OOH and digital ads that create awareness around the new extension of PLAYBOY (girlsplay). It will feature facts and statistics about pleasure and the way the average woman reports feeling about sex and intimacy.
girlsplay Magazine - We’ll create a themed magazine highlighting conversations tied to real-world issues, questions and experiences, in addition to collabs with sexoligists, activists and influencers.
Web Landing Page - We’ll create a themed magazine highlighting conversations tied to real-world issues, questions and experiences, in addition to collabs with sexoligists, activists and influencers.
